How to Serve the “Underserved”

How to Serve the “Underserved”

Most credit unions started “life” as a SEG based institution. Many were designed to meet the banking needs specific businesses employees by financing loans, open savings accounts, and even transactional accounts through payroll deductions. 80% of all auto loans are...
Increase Brand Awareness with No Marketing Cost

Increase Brand Awareness with No Marketing Cost

How can you Increase Brand Awareness? Many credit unions advertise through multiple mediums to try to measure “brand impression rates”.  The goal is that with increased brand recognition and traffic your sales will grow in markets with increased impression rates. The...
How to Maximize Your Community Charter

How to Maximize Your Community Charter

Targeting New Members Most credit unions that have successfully gained charter approval from the NCUA have done so by providing banking to “help serve the underserved” in a specific geographic area. The Community Charter effectively makes the neighbors of your current...