The Stellar Insights Blog

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How to Serve the “Underserved”

How to Serve the “Underserved”

Most credit unions started “life” as a SEG based institution. Many were designed to meet the banking needs specific businesses employees by financing loans, open savings accounts, and even transactional accounts through payroll deductions. 80% of all auto loans are...

Increase Brand Awareness with No Marketing Cost

Increase Brand Awareness with No Marketing Cost

How can you Increase Brand Awareness? Many credit unions advertise through multiple mediums to try to measure “brand impression rates”.  The goal is that with increased brand recognition and traffic your sales will grow in markets with increased impression rates. The...

A Special Message Regarding COVID-19

A Special Message Regarding COVID-19

A SPECIAL MESSAGE FROM OUR FOUNDING PARTNER Dear Colleague, The COVID-19 Virus is disrupting many of the services that were part of “business as usual.” Dealerships are reporting a significant downturn in sales. Indirect loans are reaching new lows. Consumers are...

Loan to Deposit Ratios Peaking

Loan to Deposit Ratios Peaking

Using Active Marketing to Combat High Deposit Ratios During our monthly analysis of loan to deposit ratios nationwide we looked at the ten highest ratios in each state among banks. To our surprise the average ratio was 109.5%. As we all know, there was a period from...

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