The Stellar Insights Blog

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Auto Loan Growth

Overdraft Income

Deposit Growth

How to Maximize Your Community Charter

How to Maximize Your Community Charter

Targeting New Members Most credit unions that have successfully gained charter approval from the NCUA have done so by providing banking to “help serve the underserved” in a specific geographic area. The Community Charter effectively makes the neighbors of your current...

First SALcares Campaign with OECU

First SALcares Campaign with OECU

Lending a Helping Hand With OECU Our first SALcares campaign has launched with Oklahoma Educators Credit Union (OECU).  The SALcares program is Stellar’s effort to support local nonprofit organizations our clients serve. OECU selected six charities/nonprofit...

Notification Mailing Services

Notification Mailing Services

Over the past 20 years of executing marketing campaigns for our bank and credit union clients, we have been asked to execute numerous other types of mailing campaigns. In particular, over the past 18 years we have performed over 7,000 overdraft notification compliance...

Stellar Insights Fall 2020 Intro

Stellar Insights Fall 2020 Intro

From Our Founder Oh, what a year! I’m sure we can all agree that 2020 is a year we’ll never forget. We hope you, your colleagues, and family have weathered the storm in good health. As we developed this edition of Stellar Insights, we decided to focus on content that...

The Checking Account Goldmine

The Checking Account Goldmine

The rapidly increasing value of a checking account has never been greater than it is today. In my 20 years of assisting clients with growing their checking and core deposit base, we have never seen the value of a checking as high as it is today. We have always...

Introducing SALcares

Introducing SALcares

Introduction Since the start of the COVID-19 pandemic, we’ve all seen numerous restaurants, retail stores, and other small and large businesses suffer financially or ultimately close. However, it has almost gone unnoticed that nonprofit organizations are really...

Overdraft Compliance Notifications

Overdraft Compliance Notifications

Since 2000, Stellar Strategic Group has assisted over 1,400 institutions with executing overdraft notification campaigns, in a timely and cost-efficient manner. Our goal is to produce maximum results for your overdraft program. Compliance Notifications Made Easier...

The Indirect Auto Loan Opportunity

The Indirect Auto Loan Opportunity

Credit Unions have been helping members finance vehicles since they were first established. Over many decades CUs have grown their indirect auto loan portfolio with aggressive rates and technological upgrades through dealership financing relationships. Unfortunately,...

The Indirect Dilemma

The Indirect Dilemma

Indirect Auto Loans Have Created a Direct Dilemma   The indirect auto loan source has historically been a dilemma for bankers of financial institutions. The good news is that it provides a relatively steady source of loans. They increase the assets of an institution...

How to Serve the “Underserved”

How to Serve the “Underserved”

Most credit unions started “life” as a SEG based institution. Many were designed to meet the banking needs specific businesses employees by financing loans, open savings accounts, and even transactional accounts through payroll deductions. 80% of all auto loans are...

Increase Brand Awareness with No Marketing Cost

Increase Brand Awareness with No Marketing Cost

How can you Increase Brand Awareness? Many credit unions advertise through multiple mediums to try to measure “brand impression rates”.  The goal is that with increased brand recognition and traffic your sales will grow in markets with increased impression rates. The...

A Special Message Regarding COVID-19

A Special Message Regarding COVID-19

A SPECIAL MESSAGE FROM OUR FOUNDING PARTNER Dear Colleague, The COVID-19 Virus is disrupting many of the services that were part of “business as usual.” Dealerships are reporting a significant downturn in sales. Indirect loans are reaching new lows. Consumers are...

Loan to Deposit Ratios Peaking

Loan to Deposit Ratios Peaking

Using Active Marketing to Combat High Deposit Ratios During our monthly analysis of loan to deposit ratios nationwide we looked at the ten highest ratios in each state among banks. To our surprise the average ratio was 109.5%. As we all know, there was a period from...

Attrition: Culprit or Opportunity?

Attrition: Culprit or Opportunity?

Sharing our Experience Almost 20 years ago, I walked away from a career in the newspaper industry and started Stellar Strategic Group. Having no formal training in the banking industry this pivot in careers seemed odd to many of my co-workers and friends. My theory...

Interest Income is Interest Income, Right?

Interest Income is Interest Income, Right?

The brutal reality to the question above is: "It depends on the cost of acquisition, and any lost opportunities." Auto loans are the "lifeblood" for most credit unions needing assets. When credit unions were first formed, most were SEG based, trying to help members of...

Attrition…Controllable or Uncontrollable?

Attrition…Controllable or Uncontrollable?

How to Manage Your Opportunity to Reduce Controllable Attrition Rates In an earlier edition of Stellar Insights, I discussed at length the effects of attrition on growing retail market share. One issue I addressed was the importance of identifying product-specific...

Is Your Website ADA Compliant?

Is Your Website ADA Compliant?

In the 4th quarter of 2016, an alarming number of financial institutions started to receive legal demand letters for non-compliance with the WCAG 2.0 (Level AA) Web Content Accessibility Guidelines from the World Wide Web Consortium (W3C). The W3C set the standards...

Auto Loan Recapture Best Practices

Auto Loan Recapture Best Practices

We have all seen the studies. Most consumers are living from paycheck to paycheck. Since the Great Recession, median income has fallen by 13% from 2004 levels, while expenditures have increased by nearly 14%. 1 In another recent study, it was determined that almost...

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