The Stellar Insights Blog
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Auto Loan Growth
Overdraft Income
Deposit Growth
How to Maximize Your Community Charter
Targeting New Members Most credit unions that have successfully gained charter approval from the NCUA have done so by providing banking to “help serve the underserved” in a specific geographic area. The Community Charter effectively makes the neighbors of your current...
First SALcares Campaign with OECU
Lending a Helping Hand With OECU Our first SALcares campaign has launched with Oklahoma Educators Credit Union (OECU). The SALcares program is Stellar’s effort to support local nonprofit organizations our clients serve. OECU selected six charities/nonprofit...
Notification Mailing Services
Over the past 20 years of executing marketing campaigns for our bank and credit union clients, we have been asked to execute numerous other types of mailing campaigns. In particular, over the past 18 years we have performed over 7,000 overdraft notification compliance...
The Stellar Indirect Tool Kit
Credit Unions have been helping members finance vehicles since they were first established. Over many decades CUs have grown their indirect auto loan portfolios with aggressive rates and technological upgrades through dealership financing relationships. Unfortunately,...
Stellar Insights Fall 2020 Intro
From Our Founder Oh, what a year! I’m sure we can all agree that 2020 is a year we’ll never forget. We hope you, your colleagues, and family have weathered the storm in good health. As we developed this edition of Stellar Insights, we decided to focus on content that...
Seize The Growing Auto Refinance Opportunities
The last few quarters of the 2020 pandemic have changed consumer behavior. Businesses have had to cope with many barriers to business as usual, with closures, social distancing, reduced foot traffic, etc. Consumers are faced with both family health and financial...
The Checking Account Goldmine
The rapidly increasing value of a checking account has never been greater than it is today. In my 20 years of assisting clients with growing their checking and core deposit base, we have never seen the value of a checking as high as it is today. We have always...
Introducing SALcares
Introduction Since the start of the COVID-19 pandemic, we’ve all seen numerous restaurants, retail stores, and other small and large businesses suffer financially or ultimately close. However, it has almost gone unnoticed that nonprofit organizations are really...
Stellar Auto Loans Announces Partnership with Gravity Lending
This strategic partnership will deliver an expanded suite of products and services to their credit union lending partners.Press release Annapolis, Maryland – Stellar Auto Loans continues to expand its product line with their partnership with Gravity Lending, based in...
Overdraft Compliance Notifications
Since 2000, Stellar Strategic Group has assisted over 1,400 institutions with executing overdraft notification campaigns, in a timely and cost-efficient manner. Our goal is to produce maximum results for your overdraft program. Compliance Notifications Made Easier...
Auto Loan Recapture Best Practices
We have all seen the studies. Most consumers are living from paycheck to paycheck. Since the Great Recession, the median income has fallen by 13% from 2004 levels, while expenditures have increased by nearly 14%. In another recent study, it was determined that nearly...
Welcome to our Summer 2020 Edition of Stellar Insights!
Introduction Welcome to our summer edition of “Stellar Insights”. As I sat down to write this introduction I was struck with the thought: where to begin. This year started off with such great promise and quickly turned into something no one could’ve predicted....
The Indirect Auto Loan Opportunity
Credit Unions have been helping members finance vehicles since they were first established. Over many decades CUs have grown their indirect auto loan portfolio with aggressive rates and technological upgrades through dealership financing relationships. Unfortunately,...
The Value of a Direct Auto Loan
Overview Most institutions understand the need to grow organically and provide a stable membership base. Members that use a credit union as their Primary Financial Institution (PFI) generate dependable assets and deposits for planned future growth. Typically, the more...
Marketing Component: Stellar Indirect Tool Kit
Overview Upon completion of the analysis phase of the Tool Kit you will now have the necessary knowledge to customize your marketing efforts. Keep in mind, the extensive data analysis was designed to answer the who, what, where, when, and why questions that create the...
Indirect Tool Kit Analysis Overview
Introduction The analysis is a key component of The Stellar Indirect Tool Kit℠ - it’s what allows us to help you get the most from your marketing dollars to maximize the transformation of indirect loans into PFI relationships. To facilitate this, Stellar uses your...
The Indirect Auto Loan Opportunity
Credit Unions have been helping members finance vehicles since they were first established. Over many decades CUs have grown their indirect auto loan portfolio with aggressive rates and technological upgrades through dealership financing relationships. Unfortunately,...
The Indirect Dilemma
Indirect Auto Loans Have Created a Direct Dilemma The indirect auto loan source has historically been a dilemma for bankers of financial institutions. The good news is that it provides a relatively steady source of loans. They increase the assets of an institution...
Is Your Auto Loan Portfolio Well Balanced?
Credit Unions have been helping members finance vehicles ever since they were first established. Over many decades, CU’s have grown their indirect auto loan portfolio with aggressive rates and technology upgrades through dealership financing relationships....
Welcome to our Spring 2020 Edition of Stellar Insights!
Introduction This year COVID-19 has taken a major toll on most families and businesses. During these uncertain times, we’ve had to adapt our business models and our lives in order to survive. I’m confident that soon after this is over, we’ll all be back better than...
“Too Big to Fail” and “Too Big to Service”
The Big Banks are Vulnerable We’ve all heard the phrase “too big to fail” related to the big banks. I firmly believe the past twelve years have proven they’re actually “too big to service” the bulk of consumers. Clearly, big banks play a major role in our economy. But...
Do you generate more “Loaners” than “Lifers”?
Every credit union understands the need to keep more assets on the balance sheets. Profitable loans are the lifeblood for all banking institutions. All asset managers understand the principle of generating interest income. But it is not as simple as monitoring the...
Stellar Thoughts: When it Comes to Marketing, Persistence is Key.
Dedication Leads to Success Over the past 20 years of working with community banks and credit unions, we have witnessed first-hand how high-performing institutions strategize to improve their marketing efforts. As simple as it sounds, the number one trait all these...
How to Serve the “Underserved”
Most credit unions started “life” as a SEG based institution. Many were designed to meet the banking needs specific businesses employees by financing loans, open savings accounts, and even transactional accounts through payroll deductions. 80% of all auto loans are...
Case Study: New Strategies to Grow Core Deposits.
Background: This 10-branch, community bank in the southeast currently has $709 million in assets. Stellar Strategic Group originally partnered with this financial institution in 2011 to help grow core deposits. Recently, we wanted to ramp up results for this client...
Increase Brand Awareness with No Marketing Cost
How can you Increase Brand Awareness? Many credit unions advertise through multiple mediums to try to measure “brand impression rates”. The goal is that with increased brand recognition and traffic your sales will grow in markets with increased impression rates. The...
A Special Message Regarding COVID-19
A SPECIAL MESSAGE FROM OUR FOUNDING PARTNER Dear Colleague, The COVID-19 Virus is disrupting many of the services that were part of “business as usual.” Dealerships are reporting a significant downturn in sales. Indirect loans are reaching new lows. Consumers are...
Loan to Deposit Ratios Peaking
Using Active Marketing to Combat High Deposit Ratios During our monthly analysis of loan to deposit ratios nationwide we looked at the ten highest ratios in each state among banks. To our surprise the average ratio was 109.5%. As we all know, there was a period from...
Direct vs. Indirect Auto Loan Profitability
Credit Unions have helped members finance vehicles since the first credit union was established. Over many decades, CU’s have grown their indirect auto loan portfolio by leaps and bounds, with aggressive rates and technology upgrades through dealership financing...
Attrition: Culprit or Opportunity?
Sharing our Experience Almost 20 years ago, I walked away from a career in the newspaper industry and started Stellar Strategic Group. Having no formal training in the banking industry this pivot in careers seemed odd to many of my co-workers and friends. My theory...
Case Study: $160MM Asset Credit Union
Background: This credit union (CU) is located in the Southwest and has an asset size of roughly $160MM with 14,000 plus members. The CU has a community charter footprint with a potential membership of 500K plus. The CU was not the market leader in rates, with rates...
Case Study: $1.3B Asset Credit Union
Background: This credit union (CU) is located in the Midwest and has an asset size of roughly $1.3B with 120,000 plus members. The CU has a community charter footprint with a potential membership of over several million households. The CU rates for A, B, C, D, & E...
Finding the Optimal Multi-Channel Marketing Approach to Grow Your Primary Deposit Accounts in 2020
In today’s banking world, multi-channel marketing isn’t just a buzzword anymore — it’s a necessity for marketing success. Banking is moving from in-branch to on-device, and your marketing efforts should reflect that shift. People are utilizing more devices daily with...
How to Develop a Successful Auto Lending Strategy for 2020 Considering Tomorrow’s Tighter Margin Environment
How great would it be to have a crystal ball that accurately predicts the future? What might it foresee when it comes to strategic planning and budgeting for auto lending in 2020? Available on the market are a myriad of “future analytic” programs that predict...
Welcome to our Spring 2019 Edition of Stellar Insights!
As summer quickly approaches, we thought focusing on immediate opportunities would be most beneficial for this edition of Stellar Insights. It's common this time of year to analyze "where we are" versus "where we want to be" and make any necessary adjustments to...
Introducing SALrefi – A New Online Direct Auto Loan Source for Our Lending Partners
SALrefi.com is an innovative, consumer-facing web platform. This free online service helps consumers find the best auto refinance option in their market. We're off and running with our new online auto-refi lead source - SALrefi.com. We initially wondered how...
Interest Income is Interest Income, Right?
The brutal reality to the question above is: "It depends on the cost of acquisition, and any lost opportunities." Auto loans are the "lifeblood" for most credit unions needing assets. When credit unions were first formed, most were SEG based, trying to help members of...
Frequently Asked Questions: Growing Deposit Market Share in 2019
Year after year, we receive numerous questions about best practices when it comes to growing retail deposit market share. Specifically, about establishing the Primary Financial Institution (PFI) status via checking account relationships. An interesting fact: The...
Welcome to our Summer 2018 Edition of Stellar Insights!
Given the timing of this edition of Stellar Insights, we decided to focus on issues that may be helpful as you start thinking about strategic planning for the upcoming budgeting season. It will be here before you know it! The articles in this edition are based on...
Today’s Market for Driving Low-Cost Core Deposits
Over the last 18 years of working with community banking institutions, we have not experienced a better market to drive low-cost core deposits than we have today. Yet, it is surprising to me how few are taking advantage of this opportunity. There are numerous factors...
Are You Maximizing Your New Membership Potential?
Credit unions are in the business of educating. Much of that education is centered around the advantages and benefits of credit union membership as well as adopting strategies to help serve the underserved in their market. Relying on traditional SEG-based growth in...
Welcome to our Spring 2018 Edition of Stellar Insights!
Let me start by wishing everyone a Happy & Prosperous 2018. This edition of Stellar Insights focuses on the trends and opportunities we have seen while servicing our client base. We touch on a varied list of issues that have become very topical in recent months....
Direct Versus Indirect Lending: Balancing Your Credit Union’s Auto Loan Portfolio
Auto lending has increasingly become a profit center for the credit union industry over the years. Most credit unions offer some type of auto loan financing whether directly to their members or through auto dealerships and other relationships. In this article, I will...
Stellar Strategic Spotlight: Mortgage Analytics
In previous editions of Stellar Insights, we chronicled the pitfalls and opportunities of customer attrition. One area that most institutions tend to ignore (that is both a contributor to attrition and a selling opportunity) is targeting current clients for mortgage...
Three Ways to Create Superstars with Your Frontline Staff:
Lessons Learned While Mystery Shopping I consider myself lucky. Over the years, I have accrued wonderful memories and great experiences while mystery shopping at bank and credit union branch locations across the United States. A few stand-out memories pop into my...
Fintech Made Easy: Where to Begin for Community Banking Professionals
Fintech, Blockchain, Neo-Bank, Digital Disruption. These topics have increasingly become commonplace in the banking industry. You want to better understand these concepts, so you Google and find numerous articles on the subject matter. After researching, you can't...
Welcome to our Fall 2017 Edition of Stellar Insights!
I'm particularly excited about this edition because it features two guest contributors, both current clients of ours. When we requested their input, we were asked, "Am I supposed to say something nice about Stellar?" As you will see by the content of their articles,...
Eight Key Steps to Growing Retail Deposit Market Share
In October of 2015, we began what has become a multi-year process of addressing issues related to growing deposit market share. When Craig Simmers, Founder of Stellar Strategic Group, asked me to share some of our experiences during the past two years, I knew this was...
Attrition…Controllable or Uncontrollable?
How to Manage Your Opportunity to Reduce Controllable Attrition Rates In an earlier edition of Stellar Insights, I discussed at length the effects of attrition on growing retail market share. One issue I addressed was the importance of identifying product-specific...
Take Time to Think Outside the Box: How Bank Marketers Can Move the Marketing Needle
As marketers, one of the biggest challenges we face is how to devote proper time and resources for the development and testing of new marketing ideas. Sometimes it’s just easier and more convenient to run the same successful campaign year after year instead of...
Future Insights: 2018 Marketing Predictions for the Banking Industry
Prediction #1 - Competition for Core Deposits will get Tougher Over the last few years, focus on growing core deposits waned at many community banks and credit unions. Those institutions that consistently marketed for deposit accounts during this time found easy...
Welcome to our Summer 2017 Edition of Stellar Insights!
If you are a new subscriber...let me take this opportunity to welcome you and share why we decided it was important to publish a quarterly newsletter. Over the past 17 years, we’ve accumulated an enormous amount of information and developed best practices in...
Frequently Asked Questions on Growing Deposit Market Share
For nearly two decades, we have fielded numerous questions about best practices on how to grow retail deposit market share, specifically in regards to establishing primary banking relationships. An interesting fact...the questions haven't changed much over these...
Mobile is the New King for Google Search: What Does This Mean for Your Financial Institution?
It has finally happened. The almighty desktop computer has been dethroned and surpassed by mobile devices for Google searches. This should not come as a surprise, as the install base for mobile devices is greater than desktop computers in 2017. What you may not know...
Catching the Summertime Auto Loan Opportunity
One question I hear frequently from financial executives this time of year is the following: Why spend marketing dollars on new or used auto loans in the summer since these are the peak months for auto loans anyway? This question is a good one, especially considering...
Attrition…A Silent Killer to Growth
During the 20+ years I spent in the newspaper industry, customer attrition was a metric that was constantly monitored and managed. In fact, it played a major role in establishing marketing plans and budgets. Unfortunately, that is not always the case in the banking...
Welcome to Our Inaugural Edition of Stellar Insights
Over the past 17 years, we have been fortunate to have worked with over 1,600 banking institutions and accumulated a wealth of information related to best practices - as well as how high-performance institutions achieve success in certain areas. This newsletter is our...
Is Your Website ADA Compliant?
In the 4th quarter of 2016, an alarming number of financial institutions started to receive legal demand letters for non-compliance with the WCAG 2.0 (Level AA) Web Content Accessibility Guidelines from the World Wide Web Consortium (W3C). The W3C set the standards...
Community Banks and Credit Unions are Out-Performing National Averages in…Digital Marketing?
Impossible you say? On the surface, I agree it seems counterintuitive. Think of the budgets, the resources, and the manpower that big national companies have ready at their fingertips. Bank of America, for instance, is estimated to have a marketing budget over $2...
Auto Loan Recapture Best Practices
We have all seen the studies. Most consumers are living from paycheck to paycheck. Since the Great Recession, median income has fallen by 13% from 2004 levels, while expenditures have increased by nearly 14%. 1 In another recent study, it was determined that almost...