Turbo-Charge Direct Lending
Stellar Auto Loans offers a turn-key program that maximizes direct loan growth and new household relationships (PFIs) while eliminating all the risk of marketing costs for our lending partners.
Our strategic combination of direct mail, telemarketing, digital and social marketing capabilities has always set us apart from other lending sources. Now with the introduction of SALrefi.com, we are able to turbo-charge loan generation on a national scale with this innovative, consumer-facing web platform.
Our new platform is a free online service that helps educate consumers on how to find the best auto refinance options in their market. This means more auto refinance leads and $110,000 per year in marketing and brand awareness for our lending partners.
Once you sign on as a lending partner, you will have exclusive rights to all applications (regardless of source) in your charter footprint.
How it Works
Most consumers purchase their vehicle from the dealership based on monthly payments, not interest rates, and therefore may pay too much for their loan. Stellar Auto Loans uses credit bureau information to identify households in your footprint that meet your unique credit criteria profile and that are paying a higher interest rate for their auto loan than they would at your financial institution. In other words, we target our mailing to those we know can save substantially, ensuring better spread incomes for your institution.
The prospect is mailed a personalized, prequalified offer letter showing the monthly savings for that consumer if they were to refinance with your financial institution. The direct mail offer is supported by outbound calling campaigns, a microsite with secure application, after hours inbound call services, digital marketing as well as our new national lead generation website, SALrefi.com. Applications are completed and sent to your lending department for approval and loan closure.
How Do We Impact Your Bottom Line?
- Target new prospective households that meet your credit criteria
- Proprietary data analysis that refines your pre-approved prospect list and dramatically improves look-to-book ratios
- Market to households that will save significant dollars every month
- New consumers, generated with no out-of-pocket costs, begin generating income immediately
- Our program provides incentives to open additional accounts at no cost to your financial institution
- Cross-sell ratios up to 94% for checking accounts
Stellar 7-Point Touch Process
1. Multiple mailings
2. Outbound and inbound call center
3. Online web application portal designed with the credit union’s marketing appearance
4. Reminder messaging
5. Application process support
6. Proprietary credit bureau selection model mirroring the financial institution’s credit criteria
7. Stipulations helps ensure not only a good response rate of applications but a high “look-to-book” rate
Why Is The Program So Successful?
- Unique, individual consumer offers
- No wasted efforts on non-qualified prospects
- Custom, systematic direct mail campaigns
- Outbound calling campaigns
- 24/7 inbound call support
- Secure micro-sites
- Incentives that create buzz in the market
- Google Search campaigns (pay-per-click)
- Facebook campaigns
- IP Targeting digital campaigns
- Local auto retailer promotions
- National TV buys
- Multi-touch reminder mailings
- Offer-specific landing pages
National consumer education/lead generation platform with SALrefi.com – NEW
No Out of Pocket Marketing Costs
All incentives, credit bureau lists, mail, postage, telemarketing expenditures, microsite, digital marketing, etc., are paid by Stellar Auto Loans – thus taking all costly risks from your financial institution. You pay nothing out of pocket until the applicants respond.
Our selection process uses YOUR rates, credit tiers, and approval regulations to maximize the loan approval process, with typical look-to-book rates of 40% to 50%.
Using your standard rates, we target those households that are paying too much. Unlike your auto indirect program, YOU keep the cross-sell opportunities, GAP, MBI, AD&D, etc., making this new member a very profitable addition to the credit union. We receive a small success fee for the funded loans that your loan department refinances as a direct result of the Stellar Auto Loans program. (Most credit unions’ income is 3 to 5 times the Stellar Success Fees)
Our Stellar team works with your loan team to optimize loan volume. Every two to four weeks we will target another group of qualified prospects to generate new qualified applicants, building assets for your institution throughout the year. Our team has helped over 50 financial institutions generate millions of dollars in new auto loans from Maine to Hawaii.
Most of our institutions are averaging around 300% ROI from the loans generated with the Stellar Auto Loans program. Our partners enjoy having new, profitable relationships that may have never heard about your financial institution prior to our marketing campaigns.