Retail Account Acquisition

Deposit Direct is more than a marketing campaign. It’s an effective long term retail strategy focused on new deposits including checking, savings and money market accounts. This strategy includes signage, training, a referral program and direct mail. New retail account openings typically increase 50% to 150% or more. We target banking consumers in transition with a Free Checking/Free Gift direct mail offer.

Target the Sizeable Transition Market
Approximately 16% to 26% of banking consumers are in transition annually. Deposit Direct targets these consumers seven times per year utilizing an effective, consistent marketing approach. We help your institution capture as many new accounts as possible.

Capture the Relationship
A checking account is a great way to establish the primary relationship with new households. It forms a strong foundation to build other profitable relationships through cross-selling. Historically the Deposit Direct program opens a significant amount of non-free accounts, in addition to free checking accounts. Plus, up to 70% of these new account holders will open savings accounts, and other services, at your institution.

Targeted Analysis
The Stellar Strategic Group advantage is effective audience selection and back-end analysis. On a regular basis, our account development team will analyze trends in response down to the postal carrier route level around each branch. This process allows us to refine the prospect list in order to maintain efficiency for our clients. Stellar Strategic Group has developed an exclusive method of tracking which accurately measures lift from new accounts produced in mailed carrier routes versus non-mailed carrier routes.

Effective Sales Training
Our trainers establish expectations with front-line staff and/or training personnel. We train on all aspects of Deposit Direct including free gift referral coupons, direct mail components, handling objections and in-branch preparation, just to name a few. Cross-sell training is also included.

Mystery Shopping
To ensure training concepts are implemented successfully at each branch location, our Deposit Direct consultants will shop each branch, giving you vital insight into the performance of your employees. Retraining sessions are customized based on shopping results.

Systematic Targeting
Direct mail is the best media for attracting new prospects because of the ability to target geographically around branches. It will also allow you to track your marketing dollars much more effectively than with other types of media. Stellar Strategic Group's effective reporting process will show you actual response rates for mailed carrier routes and lift generated over non-mailed routes.

Commercial Account Acquisition

The Deposit Direct Business program is an effective marketing strategy for gaining new accounts within the small business community. In conjunction with our Performance Training program, we train new business development personnel to develop more relationships. Our professional call center will also generate leads and set up appointments for your new business development team. This is set up with a direct mail campaign designed to enhance brand awareness of your institution throughout your market.

Stellar Strategic Group New Business Development Training
Our experienced trainers work with your representatives on consultative relationship selling, cold calling and needs assessment utilizing investigative questions. We also provide extensive coaching and train on presenting features and benefits. Our goal is to help your institution realize its short and long term goals. Accountabilities are also built into your structure.

Appointment Setting and Lead Generation
Our professional call center can set up appointments for your new business development team. We call as one of your representative’s administrative assistants to outline a purpose for the appointment/meeting and briefly describe why your institution is popular with businesses like theirs. A time for the meeting is then set. This program will generate a critical mass of leads. We can also help you with a contact management database that can be shared throughout your organization as well as with our call center.

Direct Mail
While the primary purpose of the training and lead generation efforts are commercial lending relationships, business checking/free gifts mailings can increase awareness and lead to more appointments and accounts. These mailings can be fulfilled monthly or quarterly.