Optimize Overdraft Fee Income
In order to ensure that your institution can maintain the same level of overdraft protection for your account holder, and to maximize your overdraft fee revenue, we recommend an offensive strategy to help capture as many opt-in authorizations as possible. Stellar Strategic, LLC offers a complete, turnkey package including marketing campaigns, internal response platforms, letter fulfillment options and dashboard reporting access.

Stellar Opt-In Optomizer^sm combines traditional direct mail and email campaigns with password protected, personal web pages (or PURLs) as one of the response vehicles. According to a study by the DMS in 2006, 42% of direct mail recipients preferred to respond online. These unique, personal web-pages (PURLs) will make responding simple for your account holder, helping to generate higher levels of opt-in authorizations compared to direct mail alone.

Another benefit of utilizing a PURL is that it allows your institution to keep an electronic trail of those who have elected to opt-in, making it a much easier task to update your records. Plus, once your account holder completes the simple process, an electronic verification can be automatically sent out to confirm they have opted-in via email, and to notify them of their right to revoke at that time (per Regulation E requirements).

In addition to the marketing PURL platform that each account holder may access, we also offer internal employee platforms to help your institution capture opt-ins (or opt-outs) from all of your response channels; including in-branch requests (both existing and new accounts), phone-in requests, email requests, as well as returned consent forms via the mail. Combining the marketing and internal platforms will provide your institution with a great management tool to centralize your opt-in response channels. We can also create a link to an opt-in platform from your web-site to capture responses from that channel as well.

As with the marketing platform, any email addresses captured on your internal platforms will also generate an automatic email verification of the opt-in, therefore eliminating the need to send more costly letter verifications through the postal system. We also provide three different options of fulfillment services for any opt-ins in which no automatic email verification is generated.

Stellar Opt-in Optomizer^sm will also provide you with user name/password access to all reports generated for your platforms. The Reporting Dashboard will give you direct access to download reports in excel on a daily basis, or you may enter date ranges to pull multiple days at one time. Several other reports will be available on the dashboard including:

• All verifications of opt-in emails sent
  
  
• Unsubscribe to email campaigns
  
  
• Invalid/returned email addresses
  
  
• Survey response report (i.e. % in-branch, % opt-in)
  
  
• Graphical illustrations of opt-in responses
  
  
• Activity generated on each web page
  
  
• ROI activity calculator
  
  

Stellar Opt-in Optimizer will help your institution maintain your current level of revenue from your overdraft protection program after Regulation E takes effect. To see a live PURL demonstration, or to receive a quote on this program, please contact Stellar Strategic.

Stellar Strategic can also assist your institution with the required quarterly overdraft notification mailings, as we have done for over 100 financial institutions over the past five years.