Brand management and development is a critical element in becoming a dominant financial institution. The Stellar Brand Management and Development program from Stellar Strategic Group analyzes strengths and weaknesses of your brand and your competitors’ brands. Then we help you create a unique, compelling, relevant and sustainable competitive advantage, allowing you to position yourself to dominate your market. This program will also reduce attrition rates, increase employee morale and help improve your employee recruiting efforts.

Our offerings include:

Stellar Brand Management
Based on a needs assessment, the processes of brand planning and process creation are initialized. A brand equity assessment tool to measure and benchmark brand strength is established. We measure competitors’ brand strength, revalidate your brand position (allowing for change if necessary) and ultimately measure brand strength on an ongoing basis. We also coach on communicating the brand internally.

Stellar Loyalty Management System
Our loyalty assessment and growth program measures loyalty levels within your existing account base and identifies key areas where you can make improvements, resulting in even higher loyalty levels. Our state-of-the-art loyalty measurement methodologies are tailored specifically for your situation. We have a variety of options available, including the popular “Net Promoter Index,” pioneered by Frederich Reichheld. By increasing loyalty, you will dramatically improve your growth rates by getting more business from your existing account holders, reducing attrition, improving net interest margins (by increasing price elasticity) and attracting new customers by the positive “buzz” you’ll create in your market. This loyalty assessment and growth tool measures loyalty levels with account holders who have had recent transactions and identifies process improvement areas. This is the basis for creating action plans internally and externally to grow loyalty, market share and profitability.

Stellar Strategic Planning
The ultimate goal is to develop processes and procedures targeting growth in market share, brand strength and increasing loyalty levels. We help you cultivate a strategic plan with the ultimate goal of sustainable growth in market share. Stellar Strategic Planning helps you create strategy maps and destination statements; and helps you identify appropriate measures and targets, improving your ability to manage the business.